Siklu Communication Ltd

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Residencias multifamiliares: ¡una oportunidad de negocios que vale $8.3Bn para los proveedores de servicios!

El segmento de las residencias multifamiliares (MDUs) es un patente ejemplo del acuciante problema de la banda ancha. Por tanto no sorprende que la FCC haya publicado u anuncio de encuesta sobre la banda ancha en las residencias multifamiliares. Consideramos que existe una concreta oportunidad multimillonaria con un ROI en menos de 10 meses para este mercado.

Si desea adquirir miles de clientes en vez de perderlos, la conectividad para residencias multifamiliares es su solución y la red inalámbrica 5G fija es su kit de herramienta para alcanzar el éxito. Para comprender por qué las residencias multifamiliares representan la oportunidad ideal para los proveedores de banda ancha, eche un vistazo al gráfico siguiente y podrá darse cuenta de que aunque las residencias multifamiliares constituyen una porción relativamente pequeña del sector inmobiliario (1,5%), sus usuarios constituyen más del 18% de los usuarios potenciales.

By simply connecting a single building, you add tens or even hundreds of broadband customers.

The math is simple even for a small service provider with a limited operation task force, as the example shows below:

Assuming a broadband service price of $70 per month (with video, the offering service cost can be even higher), the revenue stream from this small project will be:

$4.37M new revenues @ $70 per month

The average global urban citizen is young, well-educated, and aware of the benefits of fast internet. It’s no surprise that 80% of MDU denizens rate fast broadband internet as being more important than appliances such as in-unit washers and dryers. When high speed internet is more important than clean laundry, you know that it’s going to be easy to sell.

There is a huge benefit to the property owner as well. MDU residents don’t just rate broadband more highly than appliances — they’re also willing to pay more for it. MDU tenants will pay about 5% more for apartments and condos with high speed broadband than for those without. A higher revenue stream coupled with a higher occupancy rate will add millions of dollars to the property value.

There is even another attraction: Providers that offer gigabit internet service suffer from less churn and higher take-up rate that surpasses 40%.

Annual Market Potential from Gigabit services based on publicaly advertised pricing: Gfiber Kansas and Gfiber General Prices.

At a monthly fee of $70 – Annual Revenues are Estimated at $8.3Bn

At a monthly fee of $70 – Annual revenues are estimated at $8.3Bn

If you are still skeptical about the take-up rate, the good news is that the business case will work even for a much lower take-up rate.

The figure at the beginning of this business plan — 5 MDUs per week — may astonish those who are used to FTTH deployments taking a year or more to install in MDUs. With fiber-like wireless technology from Siklu, however, companies can install fast, reliable solution at a blistering rate.

Tap the MDU Market Faster Than Your Competitors with Fiber-Like Wireless from Siklu

Most of Siklu’s customers serve MDUs, so we’ve developed a product portfolio that is ideal for serving this market segment and makes the business case work for buildings of even just five tenants.

Adopting fiber-like wireless lets ISPs essentially forget about the last-mile fiber problem. Companies can connect the “middle mile” of their backbone directly to their consumers using fiber-like wireless milimeter wave (mmWave). Fiber-like wireless connections let companies implement and expand those networks rapidly.

This is a great market opportunity for a Tier 2-4 Wireline Service providers. With 5G FWA that operates in lightly licensed and unlicensed mmWave frequencies, they will be able to provide gigabit service with virtually no CAPEX: there is no need for trenching fiber or acquiring frequency licenses.

Therefore, smaller service providers can claim a market share anywhere between 10% to 40% percent of the MDU opportunity:

La tecnología inalámbrica de 5G fijo de Siklu puede proporcionar hasta 10Gbps de capacidad y nuestra solución PtMP puede satisfacer las necesidades de residencias multifamiliares de 5 usuarios. Nuestras soluciones operan en un espectro libre y fácilmente accesible que agilizan las operaciones de instalación a la velocidad de la luz.

En este entorno caracterizado por el desafío de la rentabilidad para los Proveedores de Servicios de Internet, quién no podría usar una inyección de ingresos multimillonarios. Los miembros de residencias multifamiliares están dispuestos a comprar servicios de Internet a alta velocidad Gigabit, y las conexiones mmWave 5G facilitan la tarea de los proveedores de servicio. ¿Cómo agregar miles de nuevos usuarios Gigabit a la velocidad de la luz?.

Para descubrir las soluciones mmWave multipunto. (Lea aquí)

Para saber cómo validar el caso comercial. (Lea aquí)

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