Connectivity is becoming increasingly important at public events and gatherings. With the proliferation of smartphones and tablets, attendees expect to be able to communicate with each other, access social media and other online services, and use mobile apps to enhance their event experience. As a result, event organizers are under pressure to provide strong Wi-Fi and connectivity to ensure that attendees are able to fully engage with the event. A recent project completed by Wales’ Ogi Engineering and enabled by Siklu’s mmWave technology, provided ultra-fast Wi-Fi access points at Cardiff’s iconic Roald Dahl Plass during the Urdd Urban Free Sport Games.
There are a number of ways in which connectivity can be important at public events. For example, attendees may use their smartphones or tablets to communicate with each other, share their experiences on social media, access electronic tickets or other services, or use mobile apps to navigate the event or access additional information. In order to support these activities, it is important for public events to have robust Wi-Fi and connectivity infrastructure.
Here are a few examples of how Wi-Fi and connectivity can be important
at public events, and how millimeter wave radio technology can support
such events:
Communication: Wi-Fi and connectivity are important at public events because they allow attendees to communicate with each other, as well as with event organizers and emergency services. Millimeter wave radio technology can support this by providing high-speed, reliable connectivity for devices such as smartphones and tablets.
- Attendee Satisfaction: According to data from the Event Marketing Institute, 76% of attendees surveyed in 2020 said that having strong Wi-Fi and connectivity was important or very important for their event experience. This suggests that having strong Wi-Fi and connectivity can be important for ensuring attendee satisfaction at public events.
Social Media: Wi-Fi and connectivity are also important at public events because they allow attendees to share their experiences on social media.
Ticketing: Wi-Fi and connectivity can also be important at public events for ticketing purposes. For example, attendees may need to use their smartphones or tablets to access electronic tickets or to make purchases at the event.
Navigation: Wi-Fi and connectivity can be important at public events for navigation purposes. For example, attendees may use their smartphones or tablets to access maps or other navigation tools to help them find their way around the event.
Emergency Services: Wi-Fi and connectivity can also be important at public events for emergency services purposes. For example, attendees may need to use their smartphones or tablets to access emergency services or to report incidents.
Data Collection: Wi-Fi and connectivity can be used at public events to collect data about attendees and their behavior. For example, event organizers may use Wi-Fi or Bluetooth beacons to track the movement of attendees around the event. According to data from the Event Marketing Institute, mobile apps are becoming increasingly popular at public events. In 2020, 45% of attendees surveyed said that they used a mobile app at an event, and 41% said that they would be likely to use a mobile app at an event in the future. Strong Wi-Fi and connectivity can be important for supporting the use of mobile apps at public events.
To support these use cases, it is important for public events to have robust Wi-Fi and connectivity infrastructure. According to data from the Event Marketing Institute, 75% of event professionals surveyed in 2020 said that having strong Wi-Fi and connectivity was important or very important for their events.
In conclusion, connectivity is an essential component of the modern public event experience. With the proliferation of smartphones and tablets, attendees expect to be able to communicate with each other, access social media and other online services, and use mobile apps to enhance their event experience.
To meet these expectations, event organizers must ensure that they have strong Wi-Fi and connectivity infrastructure in place. Millimeter wave radio technology can help to support strong Wi-Fi and connectivity at public events by providing high-speed, reliable connectivity for devices such as smartphones and tablets. By leveraging the strengths of Siklu’s technology, event organizers can create an engaging, interactive event experience that meets the needs of attendees.